There are many ways “to skin a cat,” but…
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Yes, many problems or challenges have more than one potential solution. Just ask any CEO, CMO or HRD. So-o many challenges, every day…...
Rick Ray
- Apr 10
- 2 min
A Story is a Story is a Story… or is it?
An irrelevant small-talk prompt from an organization called brandstory? Not really, because we enjoy casual, ice-breaking social...
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Rick Ray
- Mar 27
- 2 min
What’s our story…?
An interesting twist on brandstory’s website landing page? Think about it. You are your Company’s CEO. Or its CMO. Or its HRD. In your...
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Rick Ray
- Mar 13
- 1 min
“I had a dream…”
There is an Italian men’s wear brand in the marketplace today that exhorts its clients: “Go to bed with a dream, wake up with a purpose!”...
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Rick Ray
- Feb 28
- 1 min
A Seeming Never-Ending Situation?
It is heard far too often. This time, it is a recent report from the CMO Council entitled “Marketing & finance: Fueling innovation or...
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Rick Ray
- Feb 14
- 2 min
It’s not just us saying so…!
The Harvard Business Review cover story, Nov / Dec 2023 issue… hot off the press! brandstory encourages the reader to track down this HBR...
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Rick Ray
- Jan 31
- 2 min
It’s all about motivating your People!
A lot of news these days about “quiet quitting” across the globe. Who? What? Why? The title of a recent article in The Economist suggests...
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Rick Ray
- Jan 17
- 2 min
The Economics of Story-Sharing Part 3 of 3
(Or, indeed, when the going gets tough, the tough get a Strategic Brand Story™.) The Third Principle of brandstory economics? Perhaps the...
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Rick Ray
- Jan 3
- 2 min
The Economics of Story-Sharing Part 2 of 3
(Or, yes, when the going gets tough, the tough get a Strategic Brand Story™.) The Second Principle of brandstory economics? Nothing...
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Rick Ray
- Dec 20, 2023
- 2 min
The Economics of Story-Sharing Part 1 of 3
(Or, when the going gets tough, the tough get a Strategic Brand Story™.) The first of three principles of brandstory economics? If you...
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Rick Ray
- Dec 6, 2023
- 1 min
Not just at M&A time…
Yes, Merger & Acquisition time is a very good time for involved business decision-makers to invest in the development of a unifying...
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Rick Ray
- Nov 13, 2023
- 1 min
Let’s Keep It Simple…
What does brandstory do? No, it’s not complicated… but what we do does address a multitude of ever-growing, always-present business...
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Rick Ray
- Oct 30, 2023
- 1 min
"One last question? Why should I work for you?”
Pretty simple and straightforward. But how do you answer this question when a top candidate asks this most insightful of all questions at...
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Rick Ray
- Oct 16, 2023
- 2 min
It’s more than a dream…
A reality check: it is the rare CEO, the rare HR Director, the rare CMO who goes to sleep at the end of a hard day at the office,...
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Rick Ray
- Oct 2, 2023
- 1 min
Calling all CMOs…!!!
Because it’s a cold, cruel world out there. Always has been… and it’s not getting any easier! So many “distractions” from getting what...
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Rick Ray
- Sep 18, 2023
- 2 min
There’s No Business Like a Family Business…
The vast majority of businesses operating in the Western world’s free economies are actually Family Businesses… up to 90%!! Surprised?...
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Rick Ray
- Jul 24, 2023
- 1 min
Have you noticed this, too?
AI here? AI there? AI, everywhere you look? Seems as if Artificial Intelligence is taking over the world! Today! Or maybe only tomorrow?...
12 views0 comments
Rick Ray
- Jul 17, 2023
- 1 min
Breaking-Down the Silos…
Yet another term for promoting a winning Organization Culture? Why not? There are many ways to skin a cat… and brandstory has indeed been...
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Rick Ray
- Jul 10, 2023
- 1 min
“WHAT’S YOUR STORY?”
That’s the question! Not, “Here’s what we do.” Because, among other things, “candidates are interviewing companies today as much as...
9 views0 comments
Rick Ray
- Jul 6, 2023
- 1 min
Influencing the Influencer – ENCORE!
Our recent brandstory Blog on “Influencing the Influencer” caught the eye of one of America’s most influential promoters of Influencer...
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Rick Ray
- Jun 26, 2023
- 1 min
Storytelling vs Story-Sharing…
For more than twenty years now, brandstory has easily weathered “storytelling” nay-sayers. Many today are declaring: “Nothing more than...
9 views0 comments
Rick Ray
- Jun 19, 2023
- 2 min
Influencing the Influencer…
Indeed, one of the hottest trends in the marketing universe these days is the increasing popularity (and importance?) of marketers using...
7 views0 comments
Rick Ray
- Jun 12, 2023
- 1 min
Four for the price of one?
Time for some more light-heartedness in the highly competitive market environment we all live in… because it is a hard, cruel world out...
6 views0 comments
Rick Ray
- Jun 5, 2023
- 2 min
Back to the Future…
brandstory’s original “launch” message from twenty years ago went like this: “brandstory is a different approach to brand consulting. “A...
4 views0 comments
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