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  • Writer's pictureRick Ray

It’s more than a dream…


A reality check: it is the rare CEO, the rare HR Director, the rare CMO who goes to sleep at the end of a hard day at the office, dreaming “if only we had a brand story to tell the world…” Or, better yet, “if only we had a Strategic Brand Story™ to share, our Company would easily become an envied ‘employer of choice’ among the most talented folks in the marketplace today!”


That is the seemingly logical short-term destiny for an innovative business tool that too few business decision-makers are as yet aware of. One simply does not dream about something that one has never heard about.


Which is why brandstory has taken on the role of “dream-promoter”… because every organization-as-brand does have its own differentiating Strategic Brand Story™ hidden in its very DNA! Just waiting to be discovered.


Yes, it’s more than a dream. It is a fact! Your story simply needs to be unearthed, crafted and shared! A job that brandstory has been doing for its clients now for more than twenty years!


In fact (small world this!), it was a cult business book from almost twenty-five years ago, called “The Dream Society,” by the Danish futurologist, Rolf Jensen that actually laid the groundwork for the initial launch of brandstory at the very beginning of this, the 21st century! Because, no, your story is not a dream… even if you have never (yet) not dreamed about not having your own Strategic Brand Story™! Whew…


And a quick visit to our web site will also give you the opportunity to reach out directly to us, as well… to learn more about our story, but more importantly, to learn more about how your story can make a difference for all your brand’s stakeholders, and for your clients, too!


No, there’s no need to worry any longer about not dreaming!

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