Liberating People Power
WE LIBERATE PEOPLE POWER…
brandstory unearths the organization’s unique, existing, yet hidden, unwritten and untold Strategic Brand Story™, a narrative highlighting the organization as the “employer of choice” based on who it is, what it does, what it stands for, how it behaves. brandstory helps the organization to recruit the best talent, to train, to motivate, to reward and to retain them, with their ever-increasing value to the organization. brandstory transforms the organization’s people, its most precious asset, into powerful, dependable, emotion-loaded advocates for the organization, both inside and outside.
… BY DEPLOYING THE BRAND INSIDE…
A brand’s traditional playground is outside the company, in the marketplace, competing for consumers’ choice, loyalty and advocacy. Brands are indeed the key driver to sales generated value. This very same asset – the brand - with its unique strengths, is also available and ready to be fully deployed inside the organization, as well. The very same Brand Management techniques, focused inside, on the organization’s own employees, offer the opportunity to effectively, and efficiently, drive and grow human-centered organizational value.
… VIA THE STRATEGIC BRAND STORY™
brandstory’s Strategic Brand Story™ is the innovative and unique business tool that takes full advantage of the untapped “brand inside” opportunity, brand communication directed inside the organization. The Strategic Brand Story™ acts as the fil rouge of how companies respond to their employees’ new demands, both in terms of holistic wellbeing and professional development. brandstory’s Strategic Brand Story™ is a brand narrative, to share information, to trigger emotion, to create empathy, to celebrate the brand’s contribution to society even beyond the walls of the organization itself. A brand narrative that actually empowers, encourages and motivates employees to become credible and inclusive brand advocates, sharing enthusiastically what they do, who they work with.
The human face of brand strategy, easy to understand and easy to share, by all, among all.
NARRATION
IDEAL
CONDUIT TO
HUMAN-CENTERED
ORGANIZATIONAL
CULTURE
TO EMOTIONALLY
CONNECT
EMPLOYER
AND
EMPLOYEES
VIA BRINGING
THE BRAND
ALIVE
INSIDE
UNTAPPED
STRATEGIC
OPPORTUNITY
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The common thread for answering employee expectations
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For both Professional Development
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As well as Emotional Wellbeing
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Effective & efficient strategic tool
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Two-Way Branding system, addressing the two key brand constituencies synergistically
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Effective & efficient strategic tool
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Two-Way Branding system, addressing the two key brand constituencies synergistically
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Brands focus on the outside
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Internal Communication is more about sharing information, not uniqueness or imagination
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HR Depts too often lacked marketing skills
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MKTG Depts too often neglected the opportunity
OUR PROMISE
brandstory liberates People Power
to augment staffing ROI.
