WHO YOU WILL BE
Two highly motivated senior Brand Consultants who are widely experienced, have multi-comm disciplines expertise, have lived and worked in multiple international locations, are people-centered, are insightfully inquisitive, are highly pragmatic, are inherently passionate, are deeply involved, and who thrive on getting their hands dirty in the trenches of Strategic Brand Story™ development.
HOW A STRATEGIC BRAND STORY™ IS UNEARTHED, CRAFTED AND SHARED
Every brand, every organization-as-brand, has its own unique brand story, just waiting to be discovered by the brandstory's three stage process: Exploration, Imagination, Narration. A genuine competitive advantage just waiting to be revealed and exploited.
A PLUNGE INTO THE
We start with analysing all the existing information already available within the organization: documents, research, informative materials, past communications, websites, competitive info, etc… you name it. More importantly, we also talk with and listen to client management, staff and other stakeholders, both internal and external, to discover new insights and to make new connections. All are then documented by a written Exploration Summary Report.
THE BRIDGE BETWEEN
LOGIC AND EMOTION
We bring together the emerging common traits, anecdotes and “truths” to define / refine the brand’s strategy and its human face: in an original, credible, memorable, motivating and shareable narrative: your own brand story.
“REACH & FREQUENCY”
Sharing the new brand story with key internal stakeholders, subsequently and consequently motivating and empowering all your people to become storytellers themselves, sharing your, and their, brand story with their own personal, social and business-related networks.
DEVELOPMENT PROCESS OUTPUTS
These are typical outputs following each phase of the project development.
EXPLORATION SUMMARY REPORT
SUMMARY OF FINDINGS
KEY STRATEGIC ISSUES
TOUCH POINTS PLAN
TOUCH POINTS MAP
These are examples of possible touch points to execute the Strategic Brand Story™ along the different employment moments / stages.
LINKEDIN COMPANY PROFILE
HOW LONG THE PROCESS TAKES
The entire process typically takes three months: seven weeks for the Exploration Stage, three weeks for the Imagination Stage and two weeks for the initial Narration Stage, up to the official launch of your Strategic Brand Story™.
Brand Story Development
HOW THE ENTIRE PROJECT IS MANAGED
Throughout this entire process, brandstory’s partners are directly involved, in first-person, in all phases of the process. We report to client management and work closely with the organization’s own designated project leader.
HOW WE DETERMINE OUR FEE
brandstory believes that its contribution will increase people’s productivity and an inevitable return on your existing staffing investment. brandstory’s fee proposal is guided by the size of your staff and its related costs, capped at a highly affordable level, no matter the size of the organization.
WHO BRANDSTORY HAS WORKED WITH
These are but some of the companies and brands that we have helped to tell their own story.
WHAT ARE THEY SAYING?
And this is the effect our Strategic Brand Story™ generated.
“In 2009 / 2010 Geico was sailing through rough seas brought on by the global
financial crisis. It was time to look towards the future with a renewed faith and
energy. And brandstory helped Geico set the ship on sail for its new adventure!”