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WHO YOU WILL BE
WORKING WITH

Two highly motivated senior Brand Consultants who are widely experienced, have multi-comm disciplines expertise, have lived and worked in multiple international locations, are people-centered, are insightfully inquisitive, are highly pragmatic, are inherently passionate, are deeply involved, and who thrive on getting their hands dirty in the trenches of Strategic Brand Story™ development.

HOW A STRATEGIC BRAND STORY™ IS UNEARTHED, CRAFTED AND SHARED

Every brand, every organization-as-brand, has its own unique brand story, just waiting to be discovered by the brandstory's three stage process: Exploration, Imagination, Narration. A genuine competitive advantage just waiting to be revealed and exploited.

EXPLORATION

IMAGINATION

NARRATION

EXPLORATION:
A PLUNGE INTO THE
BRAND’S VAULTS

We start with analysing all the existing information already available within the organization: documents, research, informative materials, past communications, websites, competitive info, etc… you name it. More importantly, we also talk with and listen to client management, staff and other stakeholders, both internal and external, to discover new insights and to make new connections. All are then documented by a written Exploration Summary Report.

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IMAGINATION:
THE BRIDGE BETWEEN
LOGIC AND EMOTION

We bring together the emerging common traits, anecdotes and “truths” to define / refine the brand’s strategy and its human face: in an original, credible, memorable, motivating and shareable narrative: your own brand story.

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NARRATION:
TRIGGERING
“REACH & FREQUENCY”

Sharing the new brand story with key internal stakeholders, subsequently and consequently motivating and empowering all your people to become storytellers themselves, sharing your, and their, brand story with their own personal, social and business-related networks.

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DEVELOPMENT PROCESS OUTPUTS

These are typical outputs following each phase of the project development.

EXPLORATION SUMMARY REPORT

STRATEGIC BRAND

STORY™

NARRATION 

PLAN

SUMMARY OF FINDINGS

KEY STRATEGIC ISSUES

AND CONCLUSIONS

BRAND STRATEGY

MARKETING OPPORTUNITIES

COMMUNICATION STRATEGY

TOUCH POINTS PLAN

CREATIVE INSPIRATION

NARRATION
TOUCH POINTS MAP

These are examples of possible touch points to execute the Strategic Brand Story™ along the different employment moments / stages.

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CONTRACT

 

 

PAY SLIP

 

 

BENEFITS

 

 

PERKS

SEARCH COMM

 

COMPANY CRED

 

INTERVIEW

OFFICE DESIGN

 

VIRTUAL OFFICE

 

HOME OFFICE

 

EQUIPMENT

 

INDUCTION MATERIAL

TRAINING MATERIAL

OWNER

 

 

DIRECTORS

 

MANAGERS

 

INFLUENCIAL EMPLOYEES

P2P

 

 

WOM

 

LINKEDIN COMPANY PROFILE

 

LINKEDIN

PERSONAL PROFILE

 

SOCIAL MEDIA

HOW LONG THE PROCESS  TAKES

The entire process typically takes three months: seven weeks for the Exploration Stage, three weeks for the Imagination Stage and two weeks for the initial Narration Stage, up to the official launch of your Strategic Brand Story™.

Brand Story Development
3 months

Exploration
7 weeks

Imagination
3 weeks

Narration
2 weeks

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HOW THE ENTIRE PROJECT IS MANAGED

Throughout this entire process, brandstory’s partners are directly involved, in first-person, in all phases of the process. We report to client management and work closely with the organization’s own designated project leader.

HOW WE DETERMINE OUR FEE

brandstory believes that its contribution will increase people’s productivity and an inevitable return on your existing staffing investment. brandstory’s fee proposal is guided by the size of your staff and its related costs, capped at a highly affordable level, no matter the size of the organization.

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WHO BRANDSTORY HAS  WORKED WITH

These are but some of the companies and brands that we have helped to tell their own story.

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WHAT ARE THEY SAYING?

And this is the effect our Strategic Brand Story™ generated.

"We thank brandstory for having insightfully captured the DNA of our Family, our Company and our Brand in our own original strategic brand story"

Marella Levoni

Communications Director, Levoni

"I have been working six-day weeks, fifteen-hour days, for more than two years now, but this is the first time I have really understood who I

am working for"

Private Label Brand Manager, Conad

"Our story has allowed us to get our entire organization on the same page in a way that is comfortable for them"

Global VP Marketing, Haworth

The Organic Workspace People

"I think a story like this will (...) give all of us a sense of pride in the past, motivation in the present and eager anticipation for the future"

Associate Design Manager, Haworth

The Organic Workspace People

"I am personally grateful for your insight and strategic thinking that has given us the best possible chance of success"

Project Director, St Pancras

"... the most creative and insightful I have engaged with in my 35 year career"

Worldwide CEO, Therma-Tru

"We will not forget that these benefits flowed from your original brand story... and from your help in bringing it to life throughout our organization"

Commercial Director, FINA

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