WHO YOU WILL BE
WORKING WITH
Two highly motivated senior Brand Consultants who are widely experienced, have multi-comm disciplines expertise, have lived and worked in multiple international locations, are people-centered, are insightfully inquisitive, are highly pragmatic, are inherently passionate, are deeply involved, and who thrive on getting their hands dirty in the trenches of Strategic Brand Story™ development.
HOW A STRATEGIC BRAND STORY™ IS UNEARTHED, CRAFTED AND SHARED
Every brand, every organization-as-brand, has its own unique brand story, just waiting to be discovered by the brandstory's three stage process: Exploration, Imagination, Narration. A genuine competitive advantage just waiting to be revealed and exploited.
EXPLORATION
IMAGINATION
NARRATION
EXPLORATION:
A PLUNGE INTO THE
BRAND’S VAULTS
We start with analysing all the existing information already available within the organization: documents, research, informative materials, past communications, websites, competitive info, etc… you name it. More importantly, we also talk with and listen to client management, staff and other stakeholders, both internal and external, to discover new insights and to make new connections. All are then documented by a written Exploration Summary Report.
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IMAGINATION:
THE BRIDGE BETWEEN
LOGIC AND EMOTION
We bring together the emerging common traits, anecdotes and “truths” to define / refine the brand’s strategy and its human face: in an original, credible, memorable, motivating and shareable narrative: your own brand story.
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NARRATION:
TRIGGERING
“REACH & FREQUENCY”
Sharing the new brand story with key internal stakeholders, subsequently and consequently motivating and empowering all your people to become storytellers themselves, sharing your, and their, brand story with their own personal, social and business-related networks.
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DEVELOPMENT PROCESS OUTPUTS
These are typical outputs following each phase of the project development.
EXPLORATION SUMMARY REPORT
STRATEGIC BRAND
STORY™
NARRATION
PLAN
SUMMARY OF FINDINGS
KEY STRATEGIC ISSUES
AND CONCLUSIONS
BRAND STRATEGY
MARKETING OPPORTUNITIES
COMMUNICATION STRATEGY
TOUCH POINTS PLAN
CREATIVE INSPIRATION
NARRATION
TOUCH POINTS MAP
These are examples of possible touch points to execute the Strategic Brand Story™ along the different employment moments / stages.
CONTRACT
PAY SLIP
BENEFITS
PERKS
SEARCH COMM
COMPANY CRED
INTERVIEW
OFFICE DESIGN
VIRTUAL OFFICE
HOME OFFICE
EQUIPMENT
INDUCTION MATERIAL
TRAINING MATERIAL
OWNER
DIRECTORS
MANAGERS
INFLUENCIAL EMPLOYEES
P2P
WOM
LINKEDIN COMPANY PROFILE
PERSONAL PROFILE
SOCIAL MEDIA
HOW LONG THE PROCESS TAKES
The entire process typically takes three months: seven weeks for the Exploration Stage, three weeks for the Imagination Stage and two weeks for the initial Narration Stage, up to the official launch of your Strategic Brand Story™.
Brand Story Development
3 months
Exploration
7 weeks
Imagination
3 weeks
Narration
2 weeks
HOW THE ENTIRE PROJECT IS MANAGED
Throughout this entire process, brandstory’s partners are directly involved, in first-person, in all phases of the process. We report to client management and work closely with the organization’s own designated project leader.
HOW WE DETERMINE OUR FEE
brandstory believes that its contribution will increase people’s productivity and an inevitable return on your existing staffing investment. brandstory’s fee proposal is guided by the size of your staff and its related costs, capped at a highly affordable level, no matter the size of the organization.
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WHO BRANDSTORY HAS WORKED WITH
These are but some of the companies and brands that we have helped to tell their own story.
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WHAT ARE THEY SAYING?
And this is the effect our Strategic Brand Story™ generated.
"We thank brandstory for having insightfully captured the DNA of our Family, our Company and our Brand in our own original strategic brand story"
Marella Levoni
Communications Director, Levoni
"I have been working six-day weeks, fifteen-hour days, for more than two years now, but this is the first time I have really understood who I
am working for"
Private Label Brand Manager, Conad
"Our story has allowed us to get our entire organization on the same page in a way that is comfortable for them"
Global VP Marketing, Haworth
The Organic Workspace People
"I think a story like this will (...) give all of us a sense of pride in the past, motivation in the present and eager anticipation for the future"
Associate Design Manager, Haworth
The Organic Workspace People
"I am personally grateful for your insight and strategic thinking that has given us the best possible chance of success"
Project Director, St Pancras
"... the most creative and insightful I have engaged with in my 35 year career"
Worldwide CEO, Therma-Tru
"We will not forget that these benefits flowed from your original brand story... and from your help in bringing it to life throughout our organization"
Commercial Director, FINA