Rick Ray
There are many ways “to skin a cat,” but…
Yes, many problems or challenges have more than one potential solution. Just ask any CEO, CMO or HRD. So-o many challenges, every day…...
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Rick Ray
- Apr 10
- 2 min
A Story is a Story is a Story… or is it?
An irrelevant small-talk prompt from an organization called brandstory? Not really, because we enjoy casual, ice-breaking social...
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Rick Ray
- Mar 27
- 2 min
What’s our story…?
An interesting twist on brandstory’s website landing page? Think about it. You are your Company’s CEO. Or its CMO. Or its HRD. In your...
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Rick Ray
- Mar 13
- 1 min
“I had a dream…”
There is an Italian men’s wear brand in the marketplace today that exhorts its clients: “Go to bed with a dream, wake up with a purpose!”...
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Rick Ray
- Feb 28
- 1 min
A Seeming Never-Ending Situation?
It is heard far too often. This time, it is a recent report from the CMO Council entitled “Marketing & finance: Fueling innovation or...
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Rick Ray
- Feb 14
- 2 min
It’s not just us saying so…!
The Harvard Business Review cover story, Nov / Dec 2023 issue… hot off the press! brandstory encourages the reader to track down this HBR...
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Rick Ray
- Dec 6, 2023
- 1 min
Not just at M&A time…
Yes, Merger & Acquisition time is a very good time for involved business decision-makers to invest in the development of a unifying...
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Rick Ray
- Nov 13, 2023
- 1 min
Let’s Keep It Simple…
What does brandstory do? No, it’s not complicated… but what we do does address a multitude of ever-growing, always-present business...
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Rick Ray
- Oct 2, 2023
- 1 min
Calling all CMOs…!!!
Because it’s a cold, cruel world out there. Always has been… and it’s not getting any easier! So many “distractions” from getting what...
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Rick Ray
- Sep 18, 2023
- 2 min
There’s No Business Like a Family Business…
The vast majority of businesses operating in the Western world’s free economies are actually Family Businesses… up to 90%!! Surprised?...
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Rick Ray
- Jul 24, 2023
- 1 min
Have you noticed this, too?
AI here? AI there? AI, everywhere you look? Seems as if Artificial Intelligence is taking over the world! Today! Or maybe only tomorrow?...
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Rick Ray
- Jul 6, 2023
- 1 min
Influencing the Influencer – ENCORE!
Our recent brandstory Blog on “Influencing the Influencer” caught the eye of one of America’s most influential promoters of Influencer...
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Rick Ray
- Jun 26, 2023
- 1 min
Storytelling vs Story-Sharing…
For more than twenty years now, brandstory has easily weathered “storytelling” nay-sayers. Many today are declaring: “Nothing more than...
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Rick Ray
- Jun 19, 2023
- 2 min
Influencing the Influencer…
Indeed, one of the hottest trends in the marketing universe these days is the increasing popularity (and importance?) of marketers using...
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Rick Ray
- Jun 12, 2023
- 1 min
Four for the price of one?
Time for some more light-heartedness in the highly competitive market environment we all live in… because it is a hard, cruel world out...
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Rick Ray
- Jun 5, 2023
- 2 min
Back to the Future…
brandstory’s original “launch” message from twenty years ago went like this: “brandstory is a different approach to brand consulting. “A...
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Rick Ray
- Apr 4, 2023
- 2 min
Too Many Acronyms!?
Let’s have some fun… Yes, the world’s business community is inundated with “short-cut” acronyms, to save time, we suppose? ROI? FSI? KPI?...
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Rick Ray
- Mar 24, 2023
- 1 min
AI vs AR vs VR vs the Strategic Brand Story™…
Artificial Intelligence (AI)? Augmented Reality (AR)? Virtual Reality (VR)? Certainly more than mere buzz words in today’s marketing and...
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- Nov 24, 2022
- 2 min
Our Own Story
I work for a brand strategy consultancy that liberates people-power! People do not want to live-to-work anymore: now they expect work to...
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Rick Ray
- Oct 10, 2022
- 2 min
The Ripples Continue
The ripples start with the first pebble cast into the pond… The very first brand story narration session… conducted by brandstory’s...
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