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  • Writer's pictureRick Ray

Let’s Keep It Simple…



What does brandstory do? No, it’s not complicated… but what we do does address a multitude of ever-growing, always-present business issues facing every “organization-as-brand” on the planet!


So let’s, indeed, keep it simple! OK? Here goes…


Simply stated, “People are wired for stories.” And if your Company (i.e. your organization-as-brand!) does not have a good story to tell, a good story to share… then you are missing out on the significant influence that your story can have on your own people!


It is that simple!


One insightful story to get all your stakeholders – both internal and external – on the same page, all pulling in the same direction, together! An awesome competitive advantage for any Company!


Not just any story, of course. Your story must be original. It must be authentic. It must be credible. It must be memorable. It must be motivating. And, above all, it must be shareable.


Your own unique, differentiating and “ownable” Strategic Brand Story™! Yours, and yours alone!


And that’s what brandstory does! In collaboration with the organization’s own people. For more than twenty years now! You can even check out our web site to see what many of our clients over the years have said ( www.brandstory.consulting )…


So, yes, keep it simple. As long as you know what you’re doing, of course!


In net, whether you are a long-time Senior Executive or the most recent junior hire in your organization – or anyone in between… everyone benefits from his / her organization having its own insightful and motivating Strategic Brand Story™ to share!

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