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  • Writer's pictureRick Ray

“I had a dream…”


There is an Italian men’s wear brand in the marketplace today that exhorts its clients: “Go to bed with a dream, wake up with a purpose!”


Yes, dreams are important!


Unfortunately for brandstory, no CEO, no CMO, no HRD ever goes to bed at night and dreams about having his/her own Strategic Brand Story™, or what it could do for his/her “organization-as-brand.” That would make it far too easy for us!


Which is why you are reading this Blog. And/or visiting our web site. Because if you are not (yet?) dreaming about having your own original Strategic Brand Story™, someone has to knock on your door and tell you about it!


Such is the life for an innovative strategic business tool… even twenty years after it was developed and launched in the international marketplace!


And so… yes, here we are – to tell you about the Strategic Brand Story™, our innovative, multi-purposed strategic business tool conceived to give your organization-as-brand a serious competitive advantage in whatever local, regional, national or international marketplace it may be operating in! Transforming your own people into convinced and enthusiastic brand advocates, while simultaneously ensuring that your organization is perceived even outside as a desirable “employer-of-choice” among the top talent available in the marketplace!


How’s that for a dream? A pretty powerful promise, no? Worth five minutes of your time to learn more?


Feels like an “over-promise?” Or perhaps a “dream come true?” Smile. We would be delighted to share more “how-to” detail with you. With no obligation, of course!

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