Our Own Story
I work for a brand strategy consultancy that liberates people-power!
People do not want to live-to-work anymore: now they expect work to fit the way they want to live their lives. They want to be cared as human beings, not just as workers. They want to choose the best employer: an organization where they will spend a large part of their daily lives, yet with all the flexibility they need and want to nourish personal satisfaction and holistic wellbeing.
They want to understand who their company is, what it does and, even more so, what it stands for, in both the marketplace and in society at large: they want to be motivated. And once people have made an informed choice, and joined the “right” company, they want to continue learning and growing, as well as to share their pride in being part of their chosen organization, and its related brands.
However, too often people are lacking a way to fully appreciate who they are working for, or to express their pride confidently, and in a compelling way: they simply don’t know, because they simply have not been involved.
They are looking for new relationships with employers, based on trust and empathy, or… they will leave, in search for better employment.
Companies can’t stand still: they need to evolve to a new organizational culture, with people at the core, where employees feel free, cared, part of something positive and want to share their own experience, or… they will lose the best talents.
brandstory exists to liberate people-power inside the organization.
brandstory specializes in uncovering the organization’s own unique Strategic Brand Story™, helping its people to understand, to appreciate and to share with their own personal, business-related and social networks who they are working with. brandstory leverages the collective effort of the organization’s human resources to reinforce a distinctive corporate culture, to motivate and reward people’s natural predisposition to belong, to increase the return on staff investment.
brandstory the human face of brand strategy.
Power to the People!