Ask Dante. Ask Shakespeare. Ask Eco. Ask Hemingway. You could also ask brandstory.
Hmm… and a Strategic Brand Story™? Well, before any SBS™ can get “old,” it first needs to be written! Or “crafted,” as brandstory prefers to refer to it as. Whew – that was a mini-mouthful! But I digress…
Indeed, a “good story” never gets old. But successful brands (especially organizations-as-brands!) work hard over time to remain relevant. They may be around for a long-time, but they never get old! Not if they want to remain successful.
Remaining relevant, avoiding “getting old”… that is the challenge! And one of the best ways to become and remain relevant is to have your own story to share – your own SBS™!
However, the fact is that very few brands are actually aware of the advantages of having their own SBS™ to share – with its internal stakeholders, with its external stakeholders, and even with its end-users. A story that is shared first of all inside the organization… and then ripples outward to other interested audiences.
Well, now is the time to act… hmm, but we would say that, wouldn’t we? Smile.
Because it is never too soon (thinking of the start-up universe), nor is it ever too late, for any organization-as-brand to develop its own original, ownable, authentic, credible, memorable, motivating and shareable Strategic Brand Story™! To transform your own organization into “an employer of choice!”
Then it will be up to you to ensure that your story never gets “old!” Because once you have your own differentiating story in-hand, only you have the right and the power to write your own “next chapter”… to keep your story from ever losing relevance, to ever becoming “old!”
And that is what brandstory has been doing for its clients for more than twenty years now! Helping them to develop their own game-changing Strategic Brand Story™!
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