Yes, you can find a number of well-intentioned, left-brain “experts” in today’s marketing communications and brand consulting communities who are happy, even eager, to share with the world their own “how to” checklists for the development of what some of them call a “Company Story.” Hats off to them! But…
But it has been more than twenty years now that brandstory has been in the business of developing original and differentiating Strategic Brand Story™ narratives for its clients across the globe! With nary a checklist in sight!
Because your organization’s own Strategic Brand Story™ cannot be inspired by any so-called checklist. Because no two brands are ever alike. Of course, the world needs accomplished left-brainers, and their checklists, as well! But as Daniel Pink cited on the cover of his best-selling business book back in 2008: “A Whole New Mind: Why Right-Brainers Will Rule the Future!”
Thank you, Daniel Pink! Thank you for “catching up!” Because brandstory has been doing what it does for more than twenty years now, originally inspired by Rolf Jensen’s “The Dream Society” in 1999 – a ground-breaking business book in which Jensen had insightfully hypothesized that business leaders in the 21st century “will have to become storytellers first and managers second.” So yes, you can find our full story on our web site – precisely where you are right now, as you are reading this Blog! Whew… coincidence? Or destiny? Smile.
In short, brandstory’s task is comprised of extensive left-brain desk research, insightfully amplified by “interviews / informal chats” with an appropriate number of the organization’s own internal and external stakeholders… knowing what questions to ask, and then listening carefully to the people who know their brand the best – both the good and the “less-than-good” - from the inside. No checklist in hand. Because – again – no two brands, no two organizations-as-brand, are ever alike… and who wants to be a “me-too” brand?
So… no checklist… but more than twenty years of experience in unearthing the Strategic Brand Story™ that lies hidden in the DNA of every organization on the planet! And we would be honored to help unearth yours, as well! Just give us a “call”…
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