Rick RayDec 6, 20231 minTHE STRATEGIC BRAND STORY™Not just at M&A time…Yes, Merger & Acquisition time is a very good time for involved business decision-makers to invest in the development of a unifying...
Rick RayJul 6, 20231 minTHE STRATEGIC BRAND STORY™Influencing the Influencer – ENCORE!Our recent brandstory Blog on “Influencing the Influencer” caught the eye of one of America’s most influential promoters of Influencer...
Rick RayJun 26, 20231 minTHE STRATEGIC BRAND STORY™Storytelling vs Story-Sharing…For more than twenty years now, brandstory has easily weathered “storytelling” nay-sayers. Many today are declaring: “Nothing more than...
Rick RayJun 19, 20232 minTHE STRATEGIC BRAND STORY™Influencing the Influencer…Indeed, one of the hottest trends in the marketing universe these days is the increasing popularity (and importance?) of marketers using...
Rick RayOct 10, 20222 minTHE STRATEGIC BRAND STORY™The Ripples ContinueThe ripples start with the first pebble cast into the pond… The very first brand story narration session… conducted by brandstory’s...
Rick RayOct 6, 20221 minTHE STRATEGIC BRAND STORY™When The Ripples BeginThe by now standard response from a client’s commissioning stakeholders at the unveiling of brandstory’s recommended strategic brand...