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  • Writer's pictureRick Ray

More on Organizational Culture and, of course, PEOPLE…


No… not all companies are alike. No complex organization is like any other. In fact, every enterprise – public or private, large or small – has its own DNA-dictated organizational culture… identified by Cameron & Quinn as its “most important competitive advantage,” the “key ingredient” in the sustained growth and success of any leading company.


Or, as we have cited on more than one occasion (thank you, Lou Gerstner – IBM’s transformational CEO from back in the ‘90’s): “I always knew that organizational culture was part of the game… but I now know that culture is the game!”


Organizational Culture? Some may call it Corporate Culture. Others, Company Culture. Call it whatever you may like, but to paraphrase William Shakespeare (another premier storyteller!), “a rose by any other name, is still a rose!”


And every organization’s culture is reflected and driven by its People – its stakeholders, its employees, its managers, its suppliers, its distributors, etc. Yes, a rose by any other name is still a rose! We are always talking about People!


And no, People are not robots. People are… well, people!


Not only, but people are naturally “wired” for stories. Not for memos from the CEO. Not for left-brain information-postings on corridor bulletin boards. Not for elegant PowerPoint presentations from department heads. Yes, stories – authentic, credible, memorable, motivating and shareable stories.


Which brings us back to brandstory’s unique and innovative 21st century business tool – the Strategic Brand Story™! There is nothing like a well-conceived story to get all an organization’s people on the same page, singing from the same hymn sheet, marching to the same drummer… sharing their pride in belonging to an organization that takes care of its own and does good!



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