Rick RayApr 102 minTHE STRATEGIC BRAND STORY™A Story is a Story is a Story… or is it?An irrelevant small-talk prompt from an organization called brandstory? Not really, because we enjoy casual, ice-breaking social...
Rick RayFeb 142 minTHE STRATEGIC BRAND STORY™It’s not just us saying so…!The Harvard Business Review cover story, Nov / Dec 2023 issue… hot off the press! brandstory encourages the reader to track down this HBR...
Rick RayOct 30, 20231 minLIBERATING PEOPLE POWER"One last question? Why should I work for you?”Pretty simple and straightforward. But how do you answer this question when a top candidate asks this most insightful of all questions at...
Rick RayJul 17, 20231 minLIBERATING PEOPLE POWERBreaking-Down the Silos…Yet another term for promoting a winning Organization Culture? Why not? There are many ways to skin a cat… and brandstory has indeed been...
Rick RayJul 10, 20231 minLIBERATING PEOPLE POWER“WHAT’S YOUR STORY?”That’s the question! Not, “Here’s what we do.” Because, among other things, “candidates are interviewing companies today as much as...