Rick RayOct 30, 20231 minLIBERATING PEOPLE POWER"One last question? Why should I work for you?”Pretty simple and straightforward. But how do you answer this question when a top candidate asks this most insightful of all questions at...
Rick RayJul 17, 20231 minLIBERATING PEOPLE POWERBreaking-Down the Silos…Yet another term for promoting a winning Organization Culture? Why not? There are many ways to skin a cat… and brandstory has indeed been...
Rick RayFeb 15, 20231 minBRANDSTORYThe fifth P?It’s all about PEOPLE, of course. And brandstory couldn’t agree more! Ever since E. J. McCarthy invented the 4 P’s of marketing, there...
-Jan 24, 20231 minBRANDSTORYFrom Baby Boomers to Zoomersbrandstory was born 20 years ago within the integrated marketing communication space to help align all a brand’s stakeholders around a...
Rick RayOct 31, 20222 minBRANDSTORYWhere Do I Work?“What It Means to Work Here”… a classic HBR article (from March, 2007) that is proving to be timeless! HR Directors know that practical...