Rick RayFeb 142 minTHE STRATEGIC BRAND STORY™It’s not just us saying so…!The Harvard Business Review cover story, Nov / Dec 2023 issue… hot off the press! brandstory encourages the reader to track down this HBR...
Rick RayOct 24, 20221 minBRANDSTORYTrue MotivationOne of brandstory’s favorite client experiences? Almost six years after an insightful and inspirational CEO determined that it was...
Rick RaySep 26, 20221 minTHE STRATEGIC BRAND STORY™Soul SearchingWhat is a strategic brand story? It is the “soul” of brandstory’s contribution to a brand’s value. A 21st century business tool. The...