WHO YOU WILL BE
Two highly motivated senior brand consultants who are widely experienced, have multi-comm disciplines, have lived and worked in multiple international locations, are people-centred, are insightfully inquisitive, are highly pragmatic, are inherently passionate, are deeply involved, thrive on getting their hands dirty in the trenches of original brand story development.
HOW A BRAND STORY IS UNEARTHED, CRAFTED AND SHARED
Every brand, every organization-as-brand, has its own unique brand story, just waiting to be discovered by the brandstory three stage process: Exploration, Imagination, Narration. A genuine competitive advantage just waiting to be revealed and exploited.
A PLUNGE INTO THE
We start with analysing all the existing information already available within the organization: documents, research, informative materials, past communications, websites, competitive info, etc… you name it. More importantly, we also talk with and listen to client management, staff and other stakeholders, both internal and external, to discover new insights and to make new connections. All are then documented by a written Exploration Summary Report.
THE BRIDGE BETWEEN
LOGIC AND EMOTION
We bring together the emerging common traits, anecdotes and “truths” to define / refine the brand’s strategy and its human face: in an original, credible, memorable, motivating and shareable narrative: your own brand story.
“REACH & FREQUENCY”
Sharing the new brand story with key internal stakeholders, subsequently and consequently motivating and empowering all your people to become storytellers themselves, sharing your, and their, brand story with their own personal, social and business-related networks.
HOW LONG DOES THIS PROCESS TYPICALLY TAKE
The entire process typically takes three months: seven weeks for the Exploration Stage, three weeks for the Imagination Stage and two weeks for the initial Narration Stage, up to the official launch of your brand story.
HOW THE ENTIRE PROJECT IS MANAGED
Throughout this entire process, brandstory founder and partner are directly involved, in first-person, in all phases of the process.
We report to client management and work closely with the organization’s own designated project leader.
WHAT IS THE
ENTIRE PROJECT COST?
brandstory believes that its contribution will increase productivity and an inevitable return on your existing staff investment. brandstory fee proposal is determined by the size of your staff and related costs. As an indication, brandstory's typical proposed fee will vary between 0.1% and 5% of a client’s staff cost, averaging (depending on the size of the workforce) 1%.
WHO BRANDSTORY HAS WORKED WITH
These are but some of the companies and brands that we have helped to tell their own story.
I have been working six-day weeks, fifteen-hour days, for more than two years now, but this is the first time I have really understood who I am working for.
Conad Private Label Brand Manager