“… the future belongs to those organizations and brands who know how to tell their stories.”
Rolf Jensen, “The Dream Society”
FROM BOOMERS TO ZOOMERS…
brandstory was born more than 20 years ago within the integrated marketing communications space to help align all of a brand’s stakeholders around a focused strategic rallying point: the Strategic Brand Story™. Our initial Positioning could be defined as “optimizing brand strategy understanding and execution to increase the organization’s value.”
By delivering a unique, innovative business tool – the Strategic Brand Story™ - that was, and is, insightfully multi-purposed to simultaneously address four complementary, inter-related strategic issues faced by every organization-as-brand on the planet: Brand Positioning / “One Voice” Messaging / Stakeholders Unity / and Organizational Culture…
… FROM BOOMERS TO ZOOMERS…
Twenty years on… and society has evolved, people have evolved, and Organizational Culture has been evolving as well.
… FROM BOOMERS TO ZOOMERS…
The Generations charged with leading society’s development over the next decades are profoundly different from those in the past, due to different interests, differing needs and different ambitions, starting from within the workplace itself! People are now looking more for personal satisfaction, professional enrichment and holistic wellbeing, than “just a career.”
YES, IT’S ALL ABOUT PEOPLE…
These evolved differences have directly contributed to an evolution of brandstory’s own Positioning, as well, to that of “liberating People Power within the organization to increase its value.”
… AND THE STRATEGIC BRAND STORY™
The brandstory offer however continues to be the same, both innovative and unique: the Strategic Brand Story™. The Strategic Brand Story ™ is a brand narrative, to share information, to trigger emotion, to create empathy, to celebrate the brand’s contribution to society even beyond the walls of the organization itself. A brand narrative that actually empowers, encourages and motivates employees to become credible and inclusive advocates, sharing enthusiastically what they do, who they work for, with their own professional, personal and social networks. The human face of brand strategy, easy to understand and easy to share, by all, among all.
Power to the People!
