No company, no brand exists in a vacuum. Not only, but every company, every brand is brought to life with people, by people: the brand’s stakeholders.
They are all affected, whether they think about it or not, by an Organizational Culture that influences their disposition, their productivity, their sense of belonging, their pride, their satisfaction, even their wellbeing.
Yes, we all need to listen to Lou Gerstner, for the good of the people, for the good of ourselves.
…in the end, an organization is nothing more than the collective capacity of its people to create value. I always believed that organizational culture was part of the game… now I know that it is the game!
Lou Gerstner, the transformational CEO of IBM
YET, ORGANIZATIONAL CULTURE CONTINUOUSLY EVOLVES…
Source: The Reinvention of Company Culture
2022 Global Talent Trends | LinkedIn Talent Solutions
WOMEN RISE IN THE WORKPLACE; DRESS CODES LOOSEN UP
The passage of anti-discrimination laws, access to birth control, and societal changes welcomed women
into the workforce. Women started to occupy jobs that had typically been filled by men, from blue- collar work to managerial roles. Hippie culture left its mark, with men adopting longer hairstyles. Women, in turn, traded in their skirts for pants.
TECH START-UP CULTURE REVOLUTIONIZES THE WORKPLACE
Silicon Valley tech start-up Google and others redefined company culture, creating a blueprint that
would influence companies across industries for years to come. As competition for talent, and the desire to keep employees onsite heated up, employers offered a multitude of generous perks, from free food to massages to nap pods and ping-pong tables. Cubicles gave way to open floor plans, reflecting flat organizations that encouraged collaboration. But while some employers aimed to make the office fun, many employees reported working longer hours.
THE GREAT RESHUFFLE
The Rise of Millennials and Gen Z
Push by all generational cohorts and workforce segments
Technology and Work Automation
COVID 19 Pandemic
Mental health challenges
Increasing work dissatisfaction
Reconsideration of how work fits into daily life
Propensity for changing jobs, changing employers
Salary & Benefits
RIGID HIERARCHIES AND SMOKING IN THE OFFICE
The post WWII decade saw companies organized into strict hierarchies reflected in workplace
design. Workers huddled in bullpen-style open floor plans as businesses sought to increase productivity and decrease privacy. Elusive corner offices with big windows were reserved only for bosses. Women, displaced from jobs filled during WWII, were largely absent or served in low-level positions. Ever present, though, were the steady stream of cigarette smoke in the office and the three-martini lunch!
WORKERS AND BOSSES FRAY
As companies looked to cut costs, workers found themselves vulnerable to downsizings and layoffs.
Employees no longer felt a sense of job security or company loyalty. Office workers sat in claustrophobic cubicles, only adding to their low morale. The suffocating office experience inspired the cult classic movie Office Space, a sarcastic testament to the era.
INTO THE LATEST MODEL CHARACTERIZED BY…
THE ERA OF HUMAN- FOCUSED COMPANY CULTURE HAS BEGUN…
Workers are now re-evaluating what matters most to them in the wake of the COVID-19 pandemic, prompting employers to focus on the wellbeing and personal satisfaction of their employees. Companies are adjusting their policies to ensure that employees feel respected as human beings, not just as workers, making flexible work arrangements permanent, investing in wellness programs, and boosting their diversity and inclusion efforts. Employers and employees are seeking a new, more dynamic relationship based on trust and empathy.