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  • Writer's pictureRick Ray

Hidden Treasure

How does brandstory enhance brand value? By helping to unearth the organization’s unique, “hidden,” unwritten and untold brand story. Every product-as-brand, every service-as-brand, every Company-as-brand, every Organization-as-brand, every Institution-as-brand – yes, every brand – has its own strategic brand story hidden somewhere in its DNA, in its very “raison d’etre”… it merely needs to be unearthed and identified!

This is brandstory’s direct (and infallible!) contribution to enhancing brand value. In cooperation with Company management, brandstory specializes in the unearthing of that hidden and untold story… and then crafts a compelling narrative for the organization’s stakeholders (its people!) to share! To share among themselves. To share with their family. To share with their friends. To share with their daily business contacts. To share with their professional networks. Directly and via social media, as well.

brandstory, in effect, transforms the Company’s own people, its most precious asset, into a powerful, dependable, emotion-loaded and “cost free” medium!

In this way, brandstory helps to resolve every brand’s typical lack or shortage of financial resources for adequate media investment in support of the brand.

Net, net? brandstory contributes to the liberation of the brand’s full inherent power!

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