MAKING IT HAPPEN

The opportunities offered by this very promising scenario to generate progress for businesses and organizations need enablers to come through fully: an aligned and involved workforce and a new, yet already existing, and free, medium. The enablers need to be liberated because otherwise, they risk being even counterproductive.

AN INVOLVED AND ALIGNED WORK FORCE

The lack of a simple, compelling story to share can inhibit an employee’s natural disposition to communicate his sense of corporate belonging.

Even in the communication industry where we spent our professional lives, we personally lived and suffered such frustration: many cold formula statements, a lot of corporate jargon, yet the lack of simple, compelling story for us and our own people to share.

A NEW, AND FREE, MEDIUM

All companies and organizations regularly confront the typical and chronic scarcity of financial resources, along with the over-abundance of media and messaging clutter.
 

A company’s own people - the brand’s stakeholders - is actually an unexpected and hidden medium.

A DEDICATED PARTNER

It is within, and thanks to, this context that brandstory has conceived a new business tool to create corporate value for its clients, leveraging the full power of their brands. A smart, innovative, “low cost-high impact” business tool to define, refine, share and implement brand strategy.