THE BRAND STORY
The most effective and proven way to address and promote this organizational culture change is through brand stories.
Just ask Daniel Pink. Just ask Kevin Roberts. Just ask Cameron & Quinn
FROM THE AGE OF INFORMATIONTO THE AGE OF IMAGINATION
And we can also ask Rolf Jensen, as well, in his cult business book, “The Dream Society”, where he declares that the future belongs to organizations and brands who know how to tell their stories. A few quotes from his book: “the company / brand are a living entities… which thrive on its own intellectual capital… and requires employee participation… with a spirit of togetherness, as in, ‛we are all in this together’ … and a motivating idealization…”
A DEDICATED PARTNER
brandstory is focused solely on the development of the Strategic Brand Story™, its innovative and unique “low cost-high impact” business tool, conceived to liberate an organization’s People Power.
brandstory liberates People Power
to augument staffing ROI.
brandstory unearths the organization’s unique, existing, yet hidden, unwritten and untold Strategic Brand Story™, a narrative highlighting the organization as the “employer of choice” based on who it is, what it does, what it stands for, how it behaves. brandstory helps the organization to recruit the best talent, to train, to motivate, to reward and to retain them, with their ever-increasing value to the organization. brandstory transforms the organization’s people, its most precious asset, into powerful, dependable, emotion-loaded advocates for the organization, both inside and outside.
… DEPLOYING THE BRAND INSIDE...
A brand’s traditional playground is outside the company, in the marketplace, competing for consumers’ choice, loyalty and advocacy. Brands are indeed the key driver to sales generated value. This very same asset – the brand - with its unique strengths, is also available and ready to be fully deployed inside the organization, as well. The very same brand management techniques, focused on the organization’s own employees, offer the opportunity to effectively, and efficiently, drive and grow human-centered organizational value.
... VIA BRANDSTORY’S
STRATEGIC BRAND STORY™
brandstory’s Strategic Brand Story™ is the innovative and unique business tool that takes full advantage of the untapped “brand inside” opportunity, brand communication directed inside the organization. The Strategic Brand Story™ acts as the fil rouge of how companies respond to their employees’ new demands, both in terms of holistic wellbeing and professional development. brandstory’s Strategic Brand Story™ is a brand narrative, to share information, to trigger emotion, to create empathy, to celebrate the brand’s contribution to society even beyond the walls of the organization itself. A brand narrative that actually empowers, encourages and motivates employees to become credible and inclusive brand advocates, sharing enthusiastically what they do, who they work with.
The human face of brand strategy, easy to understand and easy to share, by all, among all.
The common thread for answering employees expectations
Both for Professional Development
And Emotional Wellbeing
Effective & efficient strategic tool
Two-Way Branding system, addressing the two key brand constituencies synergistically
Following the same, well proven, brand building process: Research, Plan, Execute
Leveraging all the employees journey touchpoints, consistently
Aligning HR, Mktg and Comms.
Brands focus on the outside
Internal Communication is about sharing information, neither uniqueness, nor imagination
HR Depts lacked marketing skills
MKTG Dept neglected the opportunity