Rick RayMar 24, 20231 minTHE STRATEGIC BRAND STORY™AI vs AR vs VR vs the Strategic Brand Story™…Artificial Intelligence (AI)? Augmented Reality (AR)? Virtual Reality (VR)? Certainly more than mere buzz words in today’s marketing and...
Rick RayJan 30, 20232 minLIBERATING PEOPLE POWERRephrasing Organizational CultureIn The Economist’s latest annual special year-end issue (“The World Ahead - 2023”), the CEO of an important multinational organization –...
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Rick RaySep 12, 20221 minBRANDSTORYPeople, not RobotsThere are stories, and then there are stories. In fact, the mere word, “storytelling,” in recent years seems to have become little more...