Rick RayApr 102 minTHE STRATEGIC BRAND STORY™A Story is a Story is a Story… or is it?An irrelevant small-talk prompt from an organization called brandstory? Not really, because we enjoy casual, ice-breaking social...
Rick RaySep 18, 20232 minTHE STRATEGIC BRAND STORY™There’s No Business Like a Family Business…The vast majority of businesses operating in the Western world’s free economies are actually Family Businesses… up to 90%!! Surprised?...
Rick RayOct 20, 20221 minLIBERATING PEOPLE POWERChanging Organizational Culture“The Addictive Organization: Why We Overwork, Cover Up, Pick Up the Pieces, Please the Boss, and Perpetuate Sick Organizations” by Schaef...
Rick RaySep 15, 20221 minTHE STRATEGIC BRAND STORY™Hidden TreasureHow does brandstory enhance brand value? By helping to unearth the organization’s unique, “hidden,” unwritten and untold brand story....